This is how much US carriers are spending in advertising to convince you to use their services. According to this study US carriers are spending over $4b per year on advertising. $10 Million per day to which we should add advertising budget of manufacturers like Motorola, Samsung, Nokia, LG, BlackBerry and Apple.
Advertising budget of mobile industry exceeds $10b per year in North America. I will not start to argue how those heavy dollars could change poverty in the world - although it could. But I will certainly argue on how wrong those carriers are to promote their services before upgrading their network.
US market is a third world market for Telecom experts. We still do not have 3G - except AT&T at a lousy speed and not everywhere. No MMS for Apple, mobile portals are old looking Wap sites, quality of service is poor, GSM coverage limited to large cities, range of devices on the market is nothing compare to Europe.
That also explains the large success of the iPhone in the US. It's like going from a 1967 VW Beetle to an Aston Martin DB9. American people are still amazed by services offered on the iPhone such as weather, stock and others.
France Telecom Mobile 10 years ago was providing such advanced services to its Itineris subscribers in France.
Here is how US carriers could spend their dollars wisely:
- Upgrade your network infrastructure.
- Give us better coverage, faster internet, more content, better pricing…
Out of the $300M you spend every month on advertising could you allocate 0.3% to charity please?
Don’t worry too much for your business US carriers – Telecom is a recession resistant industry in case you didn’t know!
One positive things about operators ads. They are beautiful. Check this TV ad of Orange in Thailand.